![8 times 'woke' advertising campaigns misfired, from Pepsi to Listerine | The Independent | The Independent 8 times 'woke' advertising campaigns misfired, from Pepsi to Listerine | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2019/05/22/17/listerine-rainbow-final.jpg?quality=75&width=1200&auto=webp)
8 times 'woke' advertising campaigns misfired, from Pepsi to Listerine | The Independent | The Independent
![WORLDKINGS] World Best Academy – Listerine: Amazon's best – selling mouthwash brand - Worldkings - World Records Union WORLDKINGS] World Best Academy – Listerine: Amazon's best – selling mouthwash brand - Worldkings - World Records Union](https://worldkings.org/Userfiles/Upload/images/A%20best%20lis.jpg)
WORLDKINGS] World Best Academy – Listerine: Amazon's best – selling mouthwash brand - Worldkings - World Records Union
![johnrobe on Twitter: "I think "Total Care Zero" is the slogan for Listerine's word spacing professionals. https://t.co/yr9QGRec51" / Twitter johnrobe on Twitter: "I think "Total Care Zero" is the slogan for Listerine's word spacing professionals. https://t.co/yr9QGRec51" / Twitter](https://pbs.twimg.com/media/DZAexazWsAA_p5o.jpg)
johnrobe on Twitter: "I think "Total Care Zero" is the slogan for Listerine's word spacing professionals. https://t.co/yr9QGRec51" / Twitter
![emily xcx on Twitter: ".@Listerine your slogan is highly offensive and racist. I am disgusted at your ignorance. https://t.co/FtPCua4kRS" / Twitter emily xcx on Twitter: ".@Listerine your slogan is highly offensive and racist. I am disgusted at your ignorance. https://t.co/FtPCua4kRS" / Twitter](https://pbs.twimg.com/media/CgE5UMxWEAAMB9j.jpg:large)
emily xcx on Twitter: ".@Listerine your slogan is highly offensive and racist. I am disgusted at your ignorance. https://t.co/FtPCua4kRS" / Twitter
![Listerine Ultraclean Antiseptic Mouthwash, Oral Care for Gingivitis, Cool Mint, 500 mL - Walmart.com Listerine Ultraclean Antiseptic Mouthwash, Oral Care for Gingivitis, Cool Mint, 500 mL - Walmart.com](https://i5.walmartimages.com/asr/9c4f06d9-579e-4dd3-b75a-2ccdb8e42f23.4ac880a31731b26334a229af1a698111.jpeg?odnHeight=612&odnWidth=612&odnBg=FFFFFF)
Listerine Ultraclean Antiseptic Mouthwash, Oral Care for Gingivitis, Cool Mint, 500 mL - Walmart.com
![Nowy Sacz, Poland - November 29, 2018 : Various Of Listerine Product Displayed At Supermarket. Listerine Is An American Brand Of Antiseptic Mouthwash Product. Stock Photo, Picture And Royalty Free Image. Image 128079977. Nowy Sacz, Poland - November 29, 2018 : Various Of Listerine Product Displayed At Supermarket. Listerine Is An American Brand Of Antiseptic Mouthwash Product. Stock Photo, Picture And Royalty Free Image. Image 128079977.](https://previews.123rf.com/images/wdnet/wdnet1812/wdnet181200004/128079977-nowy-sacz-poland-november-29-2018-various-of-listerine-product-displayed-at-supermarket.jpg)